Branding & Identity

A brand isn’t what you say about yourself — it’s what others say when you’re not in the room.

Surf Lessons for All

Sounds familiar?

You have a great product or service, but your brand doesn’t reflect it. Your logo is generic. Your colors don’t say anything. Or worse — you don’t have a clear visual identity at all. And that’s costing you credibility, clients… and money.

This is where good branding comes in.

Branding isn’t just “making a pretty logo.” It’s about creating a cohesive, authentic, and memorable visual identity that connects with your audience and sets you apart from the competition.

I design brands that tell a story. Yours.

From the logo to the typography, from the tone to the colors. So your brand stops going unnoticed and starts making an impact.

What’s included in this service?

It depends on where you're starting from, but here are the key elements:

Main logo + variations (for different uses)
Custom color palette
Strategically chosen typefaces
Visual style guide
Brand usage manual (optional but recommended)
Naming, tagline, and tone of voice (if needed)

Each project is unique, so I suggest exactly what you need — no more, no less.

My approach: strategic, visual, and emotional

I explore your world:

I listen, research, and analyze your competitors.
I define your essence: what your brand communicates, to whom, and how.
I design with intention: every shape and color has a reason.
I give you real tools so your brand lives beyond the logo.

A real case: e-taxi

E-Taxi, Spanish taxi app startup

They needed a strong brand to unite the traditional taxi sector in Spain and help it stand up to competitors like Uber.

Starting from scratch, I worked closely with the client — from the initial briefing to the full development of the brand, visual identity, and tone of voice.

We created a bold, modern brand that feels both trustworthy and innovative, capturing the spirit of collaboration and local pride behind the project.

Result: e-Taxi launched with a solid, unified image that positioned them as a serious player in the mobility space, helping them gain traction quickly among drivers and users alike.

What clients say
"Working with you was key to shaping what we wanted to express with e-Taxi. You managed to capture the essence of our mission: to unite the taxi sector and give it a strong identity in the face of major platforms. Today, we have a brand that speaks clearly, connects with people, and represents us with pride."
— Ruymán García Marichal, founder of e-Taxi

The creation of this brand image was a collaboration with Mr. Gonar.

Take action

Got questions? I’ve got answers.

What if I only need a logo? I can do that too — and I’ll guide you on what makes the most sense for your current stage.

Can I pay in instalments? Yes, I offer flexible options tailored to your budget.

Make your brand impossible to ignore.

I want branding with personality.

Taking action