A successful brand starts with a compelling idea. One with the potential to produce real value for your organization and your stakeholders. To realize that value, we work with you to design a powerful brand strategy that puts customers at the center and delivers tangible results.

For this purpose we have created a document with 25 questions about your business idea, your vision for the future and the public your business or service is aimed at.

This is undoubtedly the most important phase of the project as it serves to:

1. Define the basics
2. Design a Branding Plan
3. Define brand personality

We are going to use all the information that emerges from the first step to create the basic concepts from which we will build your brand.

In this phase we are going to focus on the Visual Identity.

We are going to define the following elements:

1. Logo and variants
2. Typography
3. Elements and iconography
4. Color pallete
5. Visual Identity Guide

Once you have your logo, you’ve created the ideal basis for all the branding material your business needs—whether it’s business cards, packaging design or web design.

By setting the tone for your style, color palette, font and overall look and feel your logo is the starting point for your brand collateral and your designer will be able to create a seamless look for you.

And just like that, your business is ready to show the world its brand new face!