When motion graphics are used in social media posts and ads, they not only attract attention but also entertain their audience. This leads to better engagement and brand awareness.
The latest research backs this up too, and according to Twitter, tweets with GIFs get 55% more engagement than those without.
Motion graphics are more attractive because they captivate your emotions. Imagine watching a short clip that sets the mood with motion graphics, strong visuals, great copy, voiceover, and sound. If you like it, chances are you will like it, comment on it, and even share it with others.
In fact, social video generates 12 times more shares than text and images combined, making it an ideal choice for social media posts, ads, presentations, promotions and more.